STRATEGIC DESIGN GROUP
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People are 70% more likely to remember and act on information presented visually compared to text-based information.
American Psychological Association
A picture is worth a thousand words, but in the world of sales, it can be worth a thousand deals.
McKinsey & Company
People remember about 10% of what they hear, 20% of what they read, and 80% of what they see.
Allan Paivio, Professor of Psychology
67% of buyers believe that data visualization helps clarify product benefits better than written documentation.
Forrester Research
Information presented in a story format is up to 14 times more memorable than simple data presentations.
Stanford University
Visual aids can reduce sales cycle length by 32%, particularly for complex solutions involving multiple stakeholders.
Gartner
77% of B2B buyers stated that their latest purchase was very complex or difficult.
Gartner
Companies that utilize visual journey mapping achieve a 54% higher conversion rate, particularly in complex sales environments such as IT and software.
Harvard Business Review
Captivate. Connect. Convert.
Clarity is your competitive edge in the complicated world of B2B and Enterprise technology sales.
Triameter empowers your sales force with visual communication solutions that cut through complexity, resonate deeply with buyers, and turbocharge your pipeline.
OUR SERVICES
Complexity Breeds Confusion - and Costs You Sales.
Complex products and sophisticated sales cycles create frustration, uncertainty, and a hesitation to buy.
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Teams challenged with clearly communicating complicated value propositions
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Sales messaging gets lost in translation as it moves through the buyer's organization
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Go-to-Market teams out of sync in their collective and collaborative efforts
Your Challenges,
Our Solutions
CLEAR, COMPELLING VALUE STORIES
Customized visual storytelling that clarifies offerings and enhances understanding
Your Challenges, Our Solutions
UNCLEAR OFFERING STORIES
COMPLICATED SALES CYCLES
STREAMLINED
SALES JOURNEYS
Powerful visual tools that enable your sales team and partners to deliver a consistent, persuasive message at every touchpoint
MISALIGNED TEAMS
ALIGNED TEAMS, ACCELERATED SUCCESS
Proven frameworks and playbooks to synchronize your teams, ensuring seamless customer journeys that inspire and inform
OUR APPROACH
Co-Creation. Clear Results.
We partner closely with clients, blending strategic consulting with visual information design to deliver customized solutions that drive alignment and accelerate measurable outcomes.
OUR VALUE
The Missing Catalyst in your Sales Efforts.
Marketing provides content; selling demands context. We create compelling stories that capture buyers’ interest and accelerate decision-making.
ABOUT US
Where Strategy Meets Design.
Triameter Design Group specializes in harnessing the power of visual information design to improve go-to-market and sales effectiveness for B2B and Enterprise Technology companies.
Our diverse team brings decades of experience from leading marketing agencies, design firms, management consultancies, tech startups, and B2B and Enterprise sales organizations.
We fuse creativity with strategic insight to tackle your most challenging sales objectives in ways that are innovative, engaging, and measurable.
