The VC Playbook: Scaling Smarter with GTM Execution

Why Startups Struggle to Scale

Despite record levels of investment in 2023, over 65% of startups fail due to poor go-to-market (GTM) execution (McKinsey). While funding fuels growth, it doesn't solve the execution gap—most founders need more than capital to scale effectively.

A Gartner study found that startups with a structured GTM strategy grow 30% faster than those without one. VCs that equip their portfolio companies with the right frameworks can significantly increase success rates.

How VCs Can Provide Strategic Support

Startups that scale successfully have one thing in common: they operationalize their sales strategy early.

VCs can accelerate this process by:

• Helping founders craft clear, buyer-centric sales messaging.

• Investing in structured sales enablement to increase conversion rates.

• Providing playbooks and frameworks that create repeatable success.

The Financial Impact of Sales Enablement

Research shows that: 

📈 Startups with formalized sales enablement close deals 23% faster. (HBR)

📉 Companies without structured GTM processes experience higher customer churn and sales inefficiency. (HBR)

💰 Startups that align sales and marketing messaging see a 19% increase in revenue growth (Gartner).

VCs Must Drive Execution, Not Just Investment

Founders need more than funding—they need execution support. The best VCs are moving beyond capital and actively helping portfolio companies build scalable, high-impact sales strategies.

Want to help your portfolio companies scale smarter? Let’s talk.

This post is part of our Blog Series: The Startup Growth Playbook: How VC-Backed Companies Can Scale Faster with Smarter GTM Execution. Need help scaling smarter? Let's talk. Follow us on LinkedIn or visit www.triameter.design to explore GTM strategies that work.